Most consumers are looking online for information that will help them make smarter purchasing decisions. This buying behavior trend emphasizes the importance of a website for today’s businesses.
Internet sales Vs. valuable information
Being noticed on the Internet and presenting your products successfully is no easy task. Due to the large amount of information in the digital world, it is necessary to create your web content in a quality and focused way. Users tend to search the Internet for information, and excessively sales content can drive them away from your site. You need to gain their trust, provide them with quality information; what you do, what makes your products special, what are the values of your organization and more. If your site is intended for the masses, you are unlikely to achieve the desired effect, so profile your customers (what area they are in, their educational level, their lifestyle, habits, shopping style, etc.) and offer unique content. Be sure to create a user base. Offer an email form through which users will receive your content, like newsletter or special sales benefits.
Website as a solution to a problem
Your web content must provide solutions to the potential customer problem. Rent-a-car, hotel accommodation, dental services, marketing services, business services, day trips, etc. are some of the assumed concepts that customers need at any given time. Where can I get what I need? At what price? Why is it better than the competition? For the title of the website, or the content within it, it is advisable to describe attractively the solution to the problem of the potential customer, that is, your profiled customer.
Also, write blogs explaining your products or publishing related articles. Make sure you provide full information about your business and contacts.
Without a lot of philosophy and kitsch, choose a simple and transparent landing page. Customize your content for so-called skimming – quick text reading, as most people stay briefly on web pages and read only selected and striking content. Text should not be too long and unformatted, separate paragraphs, bold keywords, use bullet enumeration, and take care of user experience. The site needs to be mobile-friendly and include links to social networks, and keep in mind the ratio of sales and informational posts as it can only turn off potential customers through a sales approach. Remember the role of colors in design and sales activities, or the psychological impact of colors; red encourages action, blue symbolizes confidence and calmness, yellow and orange optimism. In the case of a web shop, similar rules apply, with more information on products and invest in a quality way to filter your web store.
Do you need a new website, or want a revamp of your current website? Give us a call!