International Business Hotel

International Business Hotel

International Business Hotel**** is a luxury business hotel located in Zagreb, Croatia. The newly built hotel is equipped with „smart hotel rooms“ systems and newest trends and technologies. Elegant, modern, with personalized and impeccable service offering comfortable accommodation and top-quality gastronomy.

As a new hotel on the market, it needed a marketing strategy to present itself to the public, especially to business people from Croatia and other countries that travel to Zagreb for business.

Red Brick team suggested that Search Engine Optimization is done on a monthly basis, in order to create a high ranking in organic Google search results. This would also be of great significance in optimizing the Google Ads campaign we’ve created, as it would increase the expected CTR and lower the average CPC. Alongside SEO and Google Ads, we have implemented a Social Media strategy. Our focus was on LinkedIn, as it is a network of business people, which is the primary target group for this hotel.



International Business Hotel


26 October, 2018


PPC Marketing, Social Media Management, SEO