With so many marketing strategies available to each individual in this digital age, it’s hard to decide which one is the best choice for your business. Before you decide on any of the strategies, it is important to familiarize yourself with each of them, and especially one of the most important – SEO. SEO is one of the most effective marketing strategies, and business owners often ask themselves “What is SEO and how does it work?”. In the article below, we will outline the importance of SEO optimization and answer questions about what SEO is and how it can work to your advantage.
What is SEO?The abbreviation SEO stands for Search Engine Optimization. It may not seem like something important to you, but when you know that 79,396 searches are done through Google every second, it’s clear that the internet is the present and future of business. Without an online presence, it’s hard to survive, but just being online is just not enough. To survive and be successful you need to be visible on the internet, and SEO allows. SEO is anything but simple. It consists of a lot of planning, selecting strategies, checking, testing and actions that aim to improve the ranking of a website on Google. SEO consists of:
- On-page SEO includes all the actions you can take on a website to improve its ranking (adding content, creating a network of internal links, increasing page speed, selecting keywords, SEO titles, etc.)
- Off-page SEO denotes all actions performed outside the site that affect its ranking. This is primarily about backlinks.